PROMPT Marketing & AI-Friendly Website & Canva AI

Programme Overview

PROMPT Marketing & AI-Friendly Website & Canva AI is a practical programme for business owners and teams responsible for marketing, content production and website management.

Participants will learn how to write effective marketing prompts, generate structured campaign content and create branded visuals using Canva AI. The programme also introduces bulk content creation for businesses that regularly produce social media posts, advertisements and promotional materials.

The website component covers clear content structures, useful FAQs and Answer Engine Optimization to improve visibility across search engines and AI-powered answer platforms.

Who Should Attend

• Marketing teams
• Content creators
• Social media executives
• Website administrators
• Business development teams
• Entrepreneurs managing their own marketing

Key Learning Areas

• Prompt marketing
• AI-assisted campaign planning
• Canva AI and Magic Design
• Brand consistency
• Bulk content creation
• AI-friendly website content
• Answer Engine Optimization
• Content repurposing

Learning Outcomes

By the end of the programme, participants will be able to:

• Write structured marketing prompts
• Create content for different audiences and platforms
• Generate and refine AI-assisted marketing copy
• Create branded visuals using Canva AI
• Produce multiple content variations efficiently
• Repurpose content across marketing channels
• Structure website content for AI discovery
• Apply basic AEO principles

Course Curriculum

1. Prompt Marketing Strategy
2. AI Marketing Content
3. Canva AI and Magic Design
4. Bulk Content Creation
5. AI-Friendly Website Content
6. Answer Engine Optimization

Eligibility

• The organisation must be at least 60% owned by Malaysian citizens.
• MSMEs must be registered with SSM or possess a valid local authority business licence.
• Cooperatives must be registered with SKM.
• Professional service providers must be registered with the relevant regulatory body.
• The organisation must have operated for at least six months.
• Average annual sales turnover must be between RM50,000 and RM3,000,000.

Subsidy Information

Eligible organisations may receive a subsidy of up to 70%, subject to assessment and approval. The actual subsidy and final amount payable may vary according to the application outcome.

Course Requirements

• Basic computer and internet skills
• Laptop for practical activities
• Active email account
• Access to relevant non-confidential business information
• Basic understanding of the participant’s business operations
• No programming experience required

Programme Fee