MSMEs AI Business Digitalization Towards Intelligence

Programme Overview

MSMEs AI Business Digitalization Towards Intelligence is a practical introductory programme designed for business owners who want to begin integrating artificial intelligence into their operations.

Participants will learn how AI can support marketing, content creation, local business visibility and website performance. The programme covers prompt-writing techniques, Google Business Profile optimisation, AI-assisted design using Canva and website structures that are easier for customers, search engines and AI platforms to understand.

Participants will also assess their current digital readiness, identify suitable AI applications and prepare an initial digitalisation roadmap for their organisation.

Who Should Attend

• MSME owners
• Entrepreneurs and startup founders
• Business managers
• Marketing and administrative teams
• Traditional businesses beginning digital transformation

Key Learning Areas

• AI applications for MSMEs
• Business digital-readiness assessment
• Prompt marketing
• Google Business Profile and smart business localisation
• Canva AI
• AI-friendly website architecture
• AI implementation planning

Learning Outcomes

By the end of the programme, participants will be able to:

• Explain how AI can support business operations
• Assess organisational digital readiness
• Identify suitable AI use cases
• Write effective prompts for business and marketing tasks
• Improve local visibility using Google Business Profile
• Create branded marketing content with Canva AI
• Improve website structure for users and AI platforms
• Develop an initial AI digitalisation plan

Course Curriculum

1. AI and MSME Digitalisation
2. Prompt Marketing Fundamentals
3. Smart Business Localisation
4. Canva AI for Business
5. AI-Friendly Website Architecture
6. Digitalisation Roadmap

Eligibility

• The organisation must be at least 60% owned by Malaysian citizens.
• MSMEs must be registered with SSM or possess a valid local authority business licence.
• Cooperatives must be registered with SKM.
• Professional service providers must be registered with the relevant regulatory body.
• The organisation must have operated for at least six months.
• Average annual sales turnover must be between RM50,000 and RM3,000,000.

Subsidy Information

Eligible organisations may receive a subsidy of up to 70%, subject to assessment and approval. The actual subsidy and final amount payable may vary according to the application outcome.

Course Requirements

• Basic computer and internet skills
• Laptop for practical activities
• Active email account
• Access to relevant non-confidential business information
• Basic understanding of the participant’s business operations
• No programming experience required

Programme Fee