Meta AI & E.E.A.T (AISEO) & Predictive Analytics

Programme Overview

Meta AI & E.E.A.T (AISEO) & Predictive Analytics is designed for established businesses seeking to scale through marketing automation, authoritative content and business data.

Participants will learn how Meta AI can support content planning, audience engagement and campaign workflows. The programme also explains how experience, expertise, authoritativeness and trustworthiness can strengthen online credibility.

The analytics component introduces GA4 reporting, trend identification and predictive techniques that can support marketing, customer and business decisions.

Who Should Attend

• Established MSMEs
• Digital marketing teams
• SEO specialists
• Content strategists
• Business analysts
• E-commerce businesses
• Organisations with website and campaign data

Key Learning Areas

• Meta AI for business
• Social media automation
• E.A.T principles
• AI SEO and online authority
• GA4 reports
• Marketing-data analysis
• Trend forecasting
• Predictive analytics

Learning Outcomes

By the end of the programme, participants will be able to:

• Use Meta AI for content planning
• Design social media automation workflows
• Apply E.E.A.T principles to business content
• Identify authority and trust gaps
• Structure content for AI-driven search
• Interpret essential GA4 reports
• Recognise marketing and customer trends
• Create simple forecasts from historical data
• Convert analytics findings into business actions

Course Curriculum

1. Meta AI for Business
2. Social Media Automation
3. E.A.T Fundamentals
4. AI Search Engine Optimization
5. GA4 and Marketing Data
6. Predictive Analytics

Eligibility

• The organisation must be at least 60% owned by Malaysian citizens.
• MSMEs must be registered with SSM or possess a valid local authority business licence.
• Cooperatives must be registered with SKM.
• Professional service providers must be registered with the relevant regulatory body.
• The organisation must have operated for at least six months.
• Average annual sales turnover must be between RM50,000 and RM3,000,000.

Subsidy Information

Eligible organisations may receive a subsidy of up to 70%, subject to assessment and approval. The actual subsidy and final amount payable may vary according to the application outcome.

Course Requirements

• Basic computer and internet skills
• Laptop for practical activities
• Active email account
• Access to relevant non-confidential business information
• Basic understanding of the participant’s business operations
• No programming experience required

Programme Fee